Brand Refresh: Endura Financial Credit Union
Endura Financial Credit Union wanted to rebrand. They needed creative tactics spanning online and offline marketing – ranging from billboards and branch signage to direct mailers and website design. “Real banking for real people” paved the way for a very friendly brand, with human-interest driving all messaging.
“The team exceeded our expectations!”
— Endura Financial Credit Union, Marketing Director
Brand Refresh: LEHRN
Leading Edge HR Network (LEHRN) needed a brand refresh. I took them from a dated, see-say brand to a modern and edgy brand that matches what they offer their members: leading Human Resources with the latest trends in technology. Their new brand became so catchy that a mascot was named each year to represent that year’s theme.
“I worked with Jody to develop our annual campaign theme. She would take my preliminary write-up of ideas and transform them into a simplified and powerful concept. It was fun to work with Jody — her graphic talents were matched with her editing talent — driving engagement and interaction. It was a highlight of our annual meeting to reveal the new campaign theme and to experience the excitement and energy it delivered to the Board and members.”
— Matt Peterson, Executive Director of LEHRN, a regional not-for-profit organization
Brand Refresh: 3DR
3DR wanted to incorporate the symbol from their logo more directly into their branding — to illustrate how the work their consultants do for their clients are a target for results — delivering results on purpose. It was a huge hit.
